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The international advertising practices of multinational companies: A content analysis study

โœ Scribed by Harris, Greg; Attour, Suleiman

Book ID
111973345
Publisher
Emerald Group Publishing Limited
Year
2003
Tongue
English
Weight
291 KB
Volume
37
Category
Article
ISSN
0309-0566

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This paper reports the results of a formal content analysis of claims made in advertisements found in 16 consumer magazines for four product categories --antiperspirants, skin lotions, prepared foods, and pet foods --before (t970), during (1976), and after (1984) the spurt of regulatory activity in