Strategic planning and forecasting
β
Dr. Thomas H. Naylor
π
Article
π
1983
π
John Wiley and Sons
π
English
β 749 KB
## Abstract This paper examines the role of forecasting in strategic planning through the use of analytical portfolio models and corporate simulation models. It also outlines a conceptual framework on which it may be possible to develop a theory of strategic planningβnamely, microeconomic theory. I