This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly
✦ LIBER ✦
The influence of TV viewing on consumers' body images and related consumption behavior
✍ Scribed by Martin Eisend; Jana Möller
- Book ID
- 106454800
- Publisher
- Springer US
- Year
- 2006
- Tongue
- English
- Weight
- 271 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.
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## Abstract Consumer behavior is a pervasive feature of the human circumstance, and its study has long been pursued by behaviorally oriented psychologists, among whom may be counted John B. Watson. Relatively few behaviorists have addressed these issues, however, with the result that the field of c
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