The objective of this research was to evaluate the effect of ad rank on the performance of sponsored search advertising campaigns. In this study, we analyzed a large log file comprised of almost 7,000,000 records spanning 33 consecutive months of a search engine marketing campaign of a major US reta
β¦ LIBER β¦
The influence of the document ranking in expert search
β Scribed by Craig Macdonald; Iadh Ounis
- Book ID
- 113663993
- Publisher
- Elsevier Science
- Year
- 2011
- Tongue
- English
- Weight
- 359 KB
- Volume
- 47
- Category
- Article
- ISSN
- 0306-4573
No coin nor oath required. For personal study only.
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