๐”– Bobbio Scriptorium
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The influence of text characteristics on perceived and actual difficulty of health information

โœ Scribed by Gondy Leroy; Stephen Helmreich; James R. Cowie

Book ID
113652299
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
430 KB
Volume
79
Category
Article
ISSN
1386-5056

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## Abstract Message framing readily lends itself to marketing communication and advertising persuasion strategies. However, past research yields contradictory and inconsistent predictions as to whether positive or negative frames are more persuasive. This study examines the most appropriate message