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The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market

✍ Scribed by Fornari, Edoardo; Fornari, Daniele; Grandi, Sebastiano; Menegatti, Mario

Book ID: 125446308
Publisher: Elsevier Science
Year: 2013
Tongue: English
Weight: 317 KB
Volume: 20
Category: Article
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2013.07.004

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