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Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share

✍ Scribed by Matthew A. Waller; Brent D. Williams; Andrea Heintz Tangari; Scot Burton

Book ID: 107496854
Publisher: Sage Publications
Year: 2009
Tongue: English
Weight: 234 KB
Volume: 38
Category: Article
ISSN: 0092-0703
DOI: 10.1007/s11747-009-0146-0

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