๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The influence of online word-of-mouth on long tail formation

โœ Scribed by Gu, Bin; Tang, Qian; Whinston, Andrew B.

Book ID
120590121
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
326 KB
Volume
56
Category
Article
ISSN
0167-9236

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

Word of mouth communication within onlin
Word of mouth communication within online communities: Conceptualizing the online social network
โœ Jo Brown; Amanda J. Broderick; Nick Lee ๐Ÿ“‚ Article ๐Ÿ“… 2007 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 232 KB

Word of mouth (WOM) communication is a major part of online consumer interactions, particularly within the environment of online communities. Nevertheless, existing (offline) theory may be inappropriate to describe online WOM and its influence on evaluation and purchase. The authors report the resul