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Word-of-mouth marketing influence on offline and online communications: Evidence from case study research

✍ Scribed by Groeger, Lars; Buttle, Francis

Book ID: 120656640
Publisher: Taylor and Francis Group
Year: 2013
Tongue: English
Weight: 399 KB
Volume: 20
Category: Article
ISSN: 1352-7266
DOI: 10.1080/13527266.2013.797736

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