𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Influence of Level of Processing on Advertising Repetition Effects

✍ Scribed by Nordhielm, Christie L.

Book ID
125587977
Publisher
University of Chicago Press
Year
2002
Tongue
English
Weight
244 KB
Volume
29
Category
Article
ISSN
0093-5301

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The influence of gender on mood effects
The influence of gender on mood effects in advertising
✍ Brett A. S. Martin 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 170 KB 👁 1 views

## Abstract The main objective of this article is to study the impact of gender on mood effects in relation to attitude toward the ad and brand attitudes. Specifically, gender, mood state, and ad affective tone are posited to interact. Data from an experiment support two hypotheses predicting the m