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The effects of picture-word consistency, processing motivation and repetition on advertisement recall

โœ Scribed by Ang *, Swee Hoon; Leong, Slew Meng; Lock, Kok Leong

Book ID
111860141
Publisher
Taylor and Francis Group
Year
1996
Tongue
English
Weight
752 KB
Volume
2
Category
Article
ISSN
1352-7266

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The free recall of pictures and words was compared following the administration of marijuana or placebo in a multitrial free recall task. Since pictures are thought to be registered in both visual and verbal memory stores with this encoding being mediated by some form of mental imagery, it was predi