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The Influence of Incongruity on the Effectiveness of Humorous Advertisements

✍ Scribed by Pornpitakpan, Chanthika; Tan, Tze Ke Jason

Book ID
125885967
Publisher
Haworth Press Inc
Year
2000
Tongue
English
Weight
89 KB
Volume
12
Category
Article
ISSN
0896-1530

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