𝔖 Bobbio Scriptorium
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The effects of incongruity and complexity on the perception of humor

✍ Scribed by Hirt, Michael; Genshaft, Judy

Book ID
120536282
Publisher
Elsevier Science
Year
1982
Tongue
English
Weight
283 KB
Volume
3
Category
Article
ISSN
0191-8869

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## Abstract It is widely reported that humorous ads are better liked and therefore more effective than are non‐humorous ones. This study examines whether the liking advantage associated with ads containing incongruity‐resolution humor depends on sensation seeking. Higher sensation seekers are assum