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The Influence of Global Marketing Standardization on Performance

✍ Scribed by Saeed Samiee and Kendall Roth


Book ID
120069245
Publisher
American Marketing Association
Year
1992
Tongue
English
Weight
664 KB
Volume
56
Category
Article
ISSN
0022-2429

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MARKETING/LOGISTICS RELATIONSHIPS: INFLU
✍ Patricia J. Daugherty; Haozhe Chen; Daniel D. Mattioda; Scott J. Grawe πŸ“‚ Article πŸ“… 2009 πŸ› Wiley (John Wiley & Sons) 🌐 English βš– 144 KB

Effective marketing/logistics relationships can help to create, develop, and maintain critical capabilities to support long‐term firm success. Recent research focuses on two distinct capabilitiesβ€”information capabilities and firm‐wide integration. Empirical results are provided confirming the propos