✦ LIBER ✦

The Influence of Global Marketing Standardization on Performance

✍ Scribed by Saeed Samiee and Kendall Roth

Book ID: 120069245
Publisher: American Marketing Association
Year: 1992
Tongue: English
Weight: 664 KB
Volume: 56
Category: Article
ISSN: 0022-2429
DOI: 10.2307/1252038

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