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The influence of competition on visitor satisfaction and loyalty

✍ Scribed by Taplin, Ross H.

Book ID
120606559
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
225 KB
Volume
36
Category
Article
ISSN
0261-5177

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The key objective of this study was to understand the consequences of subjective ambivalence on customer satisfaction, loyalty, and the satisfaction-loyalty relationship. The conceptual and theoretical discussions were derived largely from recent research in social psychology and integrated with mar