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The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization

✍ Scribed by Stafford, Marla Royne; Tripp, Carolyn; Bienstock, Carol C.

Book ID
121450049
Publisher
Informa UK (Taylor & Francis)
Year
2004
Tongue
English
Weight
880 KB
Volume
26
Category
Article
ISSN
1064-1734

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## Abstract This study examines the role of chronological age and age diversity in relation to the effects of organizational influences on the contributions of 458 volunteers in 74 geographically dispersed teams of a large nonprofit organization. The results indicate that the quality of member sele