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The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration

✍ Scribed by Andreas M. Kaplan; Michael Haenlein


Book ID
113598327
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
300 KB
Volume
27
Category
Article
ISSN
0263-2373

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The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar