The importance of effective group meetings

✍ Scribed by Alfred T. DeMaria

• Publisher: John Wiley and Sons
• Year: 1998
• Weight: 232 KB
• Volume: 21
• Category: Article
• ISSN: 0745-4880
• DOI: 10.1002/mare.4080210405

✦ Synopsis

Generally, unions are at a severe disadvantage in the communications battle during an organizing drive. Home visitations are expensive and time consuming, meetings are sparsely attended because they take place on the employee's own time, and union organizers can rarely ensure that all voters will receive and read flyers.

Management, on the other hand, has the employee under its control for eight hours a day and therefore has the ability t o utilize group meetings at any point during the campaign. Although top management may rebel at the significant amount of lost work time that it takes to hold such meetings, the effort is well worth it because group meetings, or so-called "captive audience meetings," are far more effective than the written word.