๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The importance of brand heritage as a key performance driver in marketing management

โœ Scribed by Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; Wuestefeld, Thomas

Book ID
125491840
Publisher
Palgrave Publishers Ltd.
Year
2011
Tongue
English
Weight
269 KB
Volume
19
Category
Article
ISSN
1350-231X

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

The answer key as a source of error in p
The answer key as a source of error in performance assessment
โœ John Norcini; Rosemary Reshetar; Rebecca Lipner ๐Ÿ“‚ Article ๐Ÿ“… 1997 ๐Ÿ› Springer Netherlands ๐ŸŒ English โš– 476 KB

Objective: To determine the impact of variability in answer key construction (i.e., option weighting) on total errors of measurement and to compare several designs for reducing this effect. Methods: A video-based format that assesses ability to interpret arteriograms is studied because it reproduce