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The impact of task preview information as a function of recipient self-efficacy

✍ Scribed by Samuel B Pond III; Mary Sue Hay

Book ID
115650528
Publisher
Elsevier Science
Year
1989
Tongue
English
Weight
832 KB
Volume
35
Category
Article
ISSN
0001-8791

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## Abstract Prior research suggests the complexity of a product choice task is inversely related to the extent of consumers' external information search. The resource‐matching perspective holds that cognitive effort (e.g., external information search) is greatest when available cognitive resources