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Information search and choice accuracy as a function of task complexity and task structure

✍ Scribed by JoséH. Kerstholt


Book ID
113113803
Publisher
Elsevier Science
Year
1992
Tongue
English
Weight
866 KB
Volume
80
Category
Article
ISSN
0001-6918

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The Relationship between task complexity
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## Abstract Prior research suggests the complexity of a product choice task is inversely related to the extent of consumers' external information search. The resource‐matching perspective holds that cognitive effort (e.g., external information search) is greatest when available cognitive resources