The Relationship between task complexity
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Jing Hu; Bruce A. Huhmann; Michael R. Hyman
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Article
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2007
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John Wiley and Sons
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English
⚖ 136 KB
## Abstract Prior research suggests the complexity of a product choice task is inversely related to the extent of consumers' external information search. The resource‐matching perspective holds that cognitive effort (e.g., external information search) is greatest when available cognitive resources