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The Impact of Private versus Public Consumption on Variety‐Seeking Behavior

✍ Scribed by Ratner, Rebecca K. ;Kahn, Barbara E.

Book ID
118119207
Publisher
University of Chicago Press
Year
2002
Tongue
English
Weight
145 KB
Volume
29
Category
Article
ISSN
0093-5301

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## Abstract Consumers often make multiple purchases of products to use over a period of time. In doing so, they sometimes choose their most preferred option for use on each occasion. In other cases, however, they are likely to distribute their choices over several alternatives. These decision strat