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The Impact of Context on Variety Seeking in Product Choices

✍ Scribed by Satya Menon and Barbara E. Kahn

Book ID
121878972
Publisher
University of Chicago Press
Year
1995
Tongue
English
Weight
368 KB
Volume
22
Category
Article
ISSN
0093-5301

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✍ Sarigollu, Emine ;Schmittlein, David C. πŸ“‚ Article πŸ“… 1996 πŸ› John Wiley and Sons 🌐 English βš– 996 KB

In this paper we develop a stochastic (first order Markovian) consumer choice model that represents variety seeking behaviour and we investigate the practical implications of this model for optimal product positioning relative to a zero order model that does not incorporate variety seeking. We show