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The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting

✍ Scribed by White, Darin W.


Book ID
120005700
Publisher
Emerald Group Publishing Limited
Year
2010
Tongue
English
Weight
107 KB
Volume
44
Category
Article
ISSN
0309-0566

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This study reports the results of a laboratory experiment which compares the efficiency and quality of small group decision making in four conferencing and teleconferencing formats. 204 subjects randomly assigned to 51 small decision making groups were asked to reach a group consensus on an informat