𝔖 Bobbio Scriptorium
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The impact of marketing policy on promotional price elasticities and baseline sales

✍ Scribed by Michael J. Zenor; Bart J. Bronnenberg; Leigh McAlister

Book ID
117687106
Publisher
Elsevier Science
Year
1998
Tongue
English
Weight
764 KB
Volume
5
Category
Article
ISSN
0969-6989

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## Abstract Research in the areas of both manufacturing and marketing/sales have advocated the integration of several important interrelated decisions between the two functions (i.e. product development, process development, marketing/sales planning, and manufacturing planning decisions). The proce