✦ LIBER ✦
Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement
✍ Scribed by Rockney G. Walters
- Book ID
- 120945285
- Publisher
- American Marketing Association
- Year
- 1991
- Tongue
- English
- Weight
- 436 KB
- Volume
- 55
- Category
- Article
- ISSN
- 0022-2429
- DOI
- 10.2307/1252234
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