Consumer adoption of the Internet: The c
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Eunah Yoh; Mary Lynn Damhorst; Stephen Sapp; Russ Laczniak
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Article
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2003
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John Wiley and Sons
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English
โ 221 KB
## Abstract The theory of reasoned action and components of a theory of innovation adoption were integrated into a model of consumer adoption of the Internet for apparel shopping. The hypothesized model included psychological factors (beliefs and attitude), social factors (social support and social