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The impact of internal marketing activities on external marketing outcomes

✍ Scribed by Harvir S Bansal; Morris B Mendelson; Basu Sharma

Book ID: 117729412
Publisher: Elsevier Science
Year: 2001
Weight: 155 KB
Volume: 6
Category: Article
ISSN: 1084-8568
DOI: 10.1016/s1084-8568(01)00029-3

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