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The impact of frontline employees' perceptions of internal marketing on employee outcomes

✍ Scribed by Ferdous, Ahmed Shahriar; Polonsky, Michael


Book ID
127350375
Publisher
Taylor and Francis Group
Year
2014
Tongue
English
Weight
211 KB
Volume
22
Category
Article
ISSN
0965-254X

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## Abstract This study examined employee preferences for different styles of workplace attire and how wearing various styles of clothing affected their self‐perceptions. Respondents felt most authoritative, trustworthy, and competent when wearing formal business attire but friendliest when wearing