This study examined the impact of membership fees on consumer attitude and purchase behavior. Subjects participated in a computerized simulated shopping experiment, and chose between three competing videotape rental stores, receiving feedback about purchase utility on each occasion. Manipulations in
The impact of fragrance on consumer choice
β Scribed by Daniel Milotic
- Publisher
- John Wiley and Sons
- Year
- 2003
- Tongue
- English
- Weight
- 207 KB
- Volume
- 3
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.131
No coin nor oath required. For personal study only.
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