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The Impact of Flow and Communitas on Enduring Involvement in Extended Service Encounters

โœ Scribed by McGinnis, L. P.; Gentry, J. W.; Tao Gao,

Book ID
125525899
Publisher
SAGE Publications
Year
2008
Tongue
English
Weight
140 KB
Volume
11
Category
Article
ISSN
1094-6705

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## Abstract The influence of customers' affective states on the evaluation of service encounters has been conceptually discussed for more than a decade. However, empirical studies, field studies in particular, are scarce. Recent studies have contributed to the area by empirically demonstrating mood