## Abstract The influence of customers' affective states on the evaluation of service encounters has been conceptually discussed for more than a decade. However, empirical studies, field studies in particular, are scarce. Recent studies have contributed to the area by empirically demonstrating mood
โฆ LIBER โฆ
The Impact of Culture and Gender on Customer Evaluations of Service Encounters
โ Scribed by Mattila, A. S.
- Book ID
- 127003619
- Publisher
- SAGE Publications
- Year
- 2000
- Tongue
- English
- Weight
- 70 KB
- Volume
- 24
- Category
- Article
- ISSN
- 1096-3480
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