The impact of diversity of innovation channels on innovation performance in service firms
β Scribed by Insu Cho; Heejun Park; Jeongil Choi
- Publisher
- Springer-Verlag
- Year
- 2011
- Tongue
- English
- Weight
- 217 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1862-8516
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Firm performance is, among other factors, a function of tangible and intangible assets that the firm possesses and utilizes to maximize value. While research has examined the impact of advertising and R&D on firm performance, in this chapter we, in addition, examine the extent of innovation as measu
## Abstract Product innovation, technological innovation and organizational innovations are the key to helping cultural organizations achieve their social mission and achieve efficiency. This innovation strategy and the outcomes depend on introducing learning orientation into the organization. The