𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The impact of destination attributes on Muslim tourist's choice

✍ Scribed by Mohamed Battour; Mohd Nazari Ismail; Moustafa Battor

Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
98 KB
Volume
13
Category
Article
ISSN
1099-2340

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

The success of marketing destinations for Muslim tourists could be guided by observing Islamic teachings in tourism activities. This study is a trial to explore which Islamic attributes of destinations could be used a base for tailoring Halal tourist packages. Qualitative data were collected by conducting two focus group discussions and fifty three interviews in Malaysia. Two major aspects are identified which may attract Muslim tourists. Some suggestions are also presented to satisfy Muslim tourists. Copyright Β© 2010 John Wiley & Sons, Ltd.

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