## Abstract This paper investigates how consumers' shopping orientation toward travel shopping influences their tendency to shop for travel products on the Internet. The paper also looks into the role of consumers' travel experience. A conceptual model is developed and a number of hypotheses are fo
The impact of age and shopping experiences on the classification of search, experience, and credence goods in online shopping
β Scribed by Yun Wan; Makoto Nakayama; Norma Sutcliffe
- Publisher
- Springer
- Year
- 2010
- Tongue
- English
- Weight
- 538 KB
- Volume
- 10
- Category
- Article
- ISSN
- 1617-9846
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