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The impact of affective and cognitive focus on attitude formation

✍ Scribed by Helma van den Berg; Antony S.R. Manstead; Joop van der Pligt; Daniël H.J. Wigboldus

Book ID
116646115
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
190 KB
Volume
42
Category
Article
ISSN
0022-1031

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The authors assumed that automatic preferences based on lowerorder affective processes have a greater impact on choice when people focus on their affective response to choice options (affective focus) than when they try to find reasons for their preferences (cognitive focus). They further supposed t