𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Illusion of “Mission as Marketing”

✍ Scribed by Michael Traber

Book ID
114933879
Publisher
World Council of Churches
Year
1987
Tongue
English
Weight
582 KB
Volume
39
Category
Article
ISSN
0013-0796

No coin nor oath required. For personal study only.

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## Abstract Business is no longer just about increasing sales. It's about increasing __profitability__ from sales. By identifying the difference in the cost to serve different types of customers, companies can get a complete picture of where their businesses are making—or losing—money. __© 2009 Wil