๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The gorilla in the room: The impacts of video-game play on visual attention

โœ Scribed by Vallett, David B.; Lamb, Richard L.; Annetta, Leonard A.

Book ID
122606353
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
259 KB
Volume
29
Category
Article
ISSN
0747-5632

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

Children playing branded video games: Th
Children playing branded video games: The impact of interactivity on product placement effectiveness
โœ Haiming Hang; Susan Auty ๐Ÿ“‚ Article ๐Ÿ“… 2011 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 313 KB

## Abstract This study extends product placement research by testing the impact of interactivity on product placement effectiveness. The results suggest that when children cannot interact with the placements in video games, perceptual fluency is the underlying mechanism leading to positive affect.