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The Impact of Recreational Video Game Play on Children's and Adolescents' Cognition

✍ Scribed by Blumberg, Fran C.; Altschuler, Elizabeth A.; Almonte, Debby E.; Mileaf, Maxwell I.

Book ID
120392346
Publisher
John Wiley and Sons
Year
2013
Tongue
English
Weight
68 KB
Volume
2013
Category
Article
ISSN
1520-3247

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## Abstract This study extends product placement research by testing the impact of interactivity on product placement effectiveness. The results suggest that when children cannot interact with the placements in video games, perceptual fluency is the underlying mechanism leading to positive affect.