The globalization and localization of persuasive marketing communication: A cross-linguistic socio-cultural analysis

✍ Scribed by Ming Cheung

• Book ID: 116844836
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 810 KB
• Volume: 42
• Category: Article
• ISSN: 0378-2166
• DOI: 10.1016/j.pragma.2009.06.012