The forecasting accuracy of market share models using predicted values of competitive marketing behavior: Karel J. Alsem, Peter S.H. Leeflang and Jan C. Reuyl, International Journal of Research in Marketing 6 (1989) 183–198.

✍ Scribed by Roderick J. Brodie; J.Scott Armstrong

• Book ID: 119138650
• Publisher: Elsevier Science
• Year: 1991
• Tongue: English
• Weight: 206 KB
• Volume: 7
• Category: Article
• ISSN: 0169-2070
• DOI: 10.1016/0169-2070(91)90041-s