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The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective

✍ Scribed by Lee, Johnny JiungYee; Capella, Michael L.; Taylor, Charles R.; Luo, Mi (Meg); Gabler, Colin B.

Book ID: 124120717
Publisher: Elsevier Science
Year: 2014
Tongue: English
Weight: 350 KB
Volume: 67
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2014.04.023

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