๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The extent of technology usage and salespeople: an exploratory investigation

โœ Scribed by Senecal, Sylvain; Bolman Pullins, Ellen; Buehrer, Richard E.


Book ID
121798341
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
214 KB
Volume
22
Category
Article
ISSN
0885-8624

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Previous research has established the benefits of branding for business-to-business (B2B) organizations. Various tools can be used to support B2B brands, including the internet and other interactive technologies. Yet research on how organizations use Social Networking Sites (SNS) to achieve brand ob