๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The emergence of Consumer Introspection Theory (CIT): Introduction to a JBR special issue

โœ Scribed by Stephen J. Gould


Book ID
116618822
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
194 KB
Volume
65
Category
Article
ISSN
0148-2963

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## Abstract This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for t