𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Elaboration Likelihood Model as a Theory of Attitude Formation: A Mathematical Analysis

✍ Scribed by Mark A. Hamilton; John E. Hunter; Franklin J. Boster

Book ID
111088617
Publisher
John Wiley and Sons
Year
1993
Tongue
English
Weight
982 KB
Volume
3
Category
Article
ISSN
1050-3293

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Beauty as a tool: The effect of model at
Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
✍ Debra Trampe; Diederik A. Stapel; Frans W. Siero; HenriΓ«tte Mulder πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons 🌐 English βš– 128 KB

Although it seems intuitively appealing that physically attractive models constitute useful advertising tools, the existing literature on the topic has yielded inconsistent findings with regard to the conditions under which physically attractive models affect product attitudes favorably. The current