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Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model

✍ Scribed by Michael J Dotson; Eva M Hyatt

Book ID: 117320314
Publisher: Elsevier Science
Year: 2000
Tongue: English
Weight: 79 KB
Volume: 48
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(98)00076-9

No coin nor oath required. For personal study only.

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