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The Effects of Self-Discordance, Self-Concordance, and Implementation Intentions on Health Behavior

✍ Scribed by Nikos L. D. Chatzisarantis; Martin S. Hagger; Cecilie Thøgersen-Ntoumani

Book ID
111418271
Publisher
Bellwether Publishing
Year
2008
Tongue
English
Weight
92 KB
Volume
13
Category
Article
ISSN
1071-2089

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## Abstract People may use the self‐regulatory strategy of forming implementation intentions (i.e., if‐then plans) to make better consumer decisions and facilitate the translation of those decisions into action. First, research on the mechanisms and effects of implementation intentions is reviewed.