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Mechanisms of implementation intention effects: The role of goal intentions, self-efficacy, and accessibility of plan components

✍ Scribed by Thomas L. Webb; Paschal Sheeran

Book ID
111779665
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
194 KB
Volume
47
Category
Article
ISSN
0144-6665

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## Abstract People may use the self‐regulatory strategy of forming implementation intentions (i.e., if‐then plans) to make better consumer decisions and facilitate the translation of those decisions into action. First, research on the mechanisms and effects of implementation intentions is reviewed.