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The Effects of Role Evaluation and Commitment on Identity Salience

โœ Scribed by Jon W. Hoelter

Book ID
124817046
Publisher
American Sociological Association
Year
1983
Tongue
English
Weight
1022 KB
Volume
46
Category
Article
ISSN
0190-2725

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The purpose of this study was to examine the combinatorial effects of enduring and momentary mechanisms of cultural identity salience on identity-based apparel brand choices of three Hispanic acculturation segments (Hispanic-dominant, mainstream-dominant, and balanced-bicultural). The hypotheses wer