✦ LIBER ✦

The effects of online advertising

✍ Scribed by McCoy, Scott; Everard, Andrea; Polak, Peter; Galletta, Dennis F.

Book ID: 120648184
Publisher: Association for Computing Machinery
Year: 2007
Tongue: English
Weight: 129 KB
Volume: 50
Category: Article
ISSN: 0001-0782
DOI: 10.1145/1226736.1226740

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

✍ McCoy, Scott; Everard, Andrea; Polak, Peter; Galletta, Dennis F. 📂 Article 📅 2007 🏛 Association for Computing Machinery 🌐 English ⚖ 129 KB

Consumers' first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads.

The Effects of Animation and Format on t

The Effects of Animation and Format on the Perception and Memory of Online Advertising

✍ Jarmo Kuisma; Jaana Simola; Liisa Uusitalo; Anssi Öörni 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 785 KB

Media multitasking and the effectiveness

Media multitasking and the effectiveness of combining online and radio advertising

✍ Hilde A.M. Voorveld 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 194 KB

Incorporating long-term effects in deter

Incorporating long-term effects in determining the effectiveness of different types of online advertising

✍ Ralph Breuer; Malte Brettel; Andreas Engelen 📂 Article 📅 2011 🏛 Springer US 🌐 English ⚖ 185 KB

An Experimental Study of the Relationshi

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

✍ Bobby J. Calder; Edward C. Malthouse; Ute Schaedel 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 414 KB

Can avatar and self-referencing really i

Can avatar and self-referencing really increase the effects of online 2-D and 3-D advertising?

✍ Keng, Ching-Jui; Liu, Chia-Chien 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 810 KB